Lots of ad news

Coming back from a long weekend means a morning spent catching up on local, national, global and industrial news. Paired with a cup of coffee or tea, it can make for a great Monday morning – no matter the weather in Pittsburgh.

Mediapost, a go-to site for advertising or media news, had a lot to say about online ad spending, TV vs. social media and how advertising will overcome the recession.

Here are some articles worth reading – and sharing! For more articles, go to www.mediapost.com.

Trends of Online Ad Spending: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=118068

TV & Video in the Blur of Social Media: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116111

Overcoming the Recession: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=118127

 

 

green consumers are still committed

The current recession has been a test for all of those interested in being environmentally responsible. Because a lot of green products are more expensive, conscious consumers have had to either alter their green budgets or make compromises on their green purchases.

Regardless of their approach to remain committed to the environment, research shows that despite the fall of green product purchases, going green is still a top interest.

Read the article at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117872

Making a digital footprint is essential

We’re all probably aware that opting out of social media is not an option. At the same time, it seems like a game of “Keeping up with the Jones’.”

 Here’s an article from Mediapost that gives insight and pointers to the ever-changing and important realm of social media and business.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117571#

 

Best-Selling Business Books

Whether you want to refresh your business etiquette, gain new perspective or stay on the top of your game, here are five of the best-selling business books. Note: the credit of this content goes to the Pittsburgh Business Times (Friday, 11/20/09)

1) Blink by Malcolm Gladwell

2) The Tipping Point by Malcolm Gladwell

3) Freakonomics by Steven D Levitt and Stephen J Dubner

4) The Seven Habits of Highly Successful People by Stephen Covey

5) Rich Dad, Poor Dad by Robert Kiyosaki

Nescafe and Starbucks in Taste Tests

When Starbucks introduced Via, their instant coffee, they had taste tests with the opposition being their regular House brew. The results declared that those who like the House brew also liked Via – bringing support to the company no matter what.

Now, Nescafe will be challenging the taste of Via on streetcorner taste tests.

Read more at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117779

Entering the holidays with soup and charity

Dymun + Company has done a lot of work for non-profits in its time and continues to enjoy helping our Pittsburgh community.

The holiday season seems to bring out the good in everyone and this year, despite tight wallets and small budgets, our employees are stepping up to help our community.

During the winter season, employees are taking turns bringing in soup to share with colleagues. Each employee will pay $2 for a bowl a soup and at the end of the season, the money raised will go to a local charity in Pittsburgh.

We haven’t decided on our charity yet, so if you have any suggestions, please comment on this blog to let us know your thoughts!

Happy Holidays from all of us at D+CO!